Brand, Digital, Print, Exhibit
RODI Cargo, a worldwide shipping and cargo transport company with offices in Miami and Puerto Rico, looked to create a fresh and dynamic brand platform to differentiate them from the multitude of shipping companies that apply the use of a globe motif.
A colorful toucan logo and its vibrant color palette were designed playing to both their tropical location(s) and the business of cargo storage and shipment – the large beak. “The bird is the word” brand positioning was written to pair with the mark and services offered, e.g., Rodi Moves Offices, … Rodi Moves Freight … Rodi Moves You.
Additionally, print for trade publications was developed applying the bird-focused messaging with a slightly irreverent attitude – “Are your clients demanding smart moving solutions? Give them the bird.”