Firestone Capital Management

Brand, Digital, Print, Exhibit

Firestone Capital Management, a twenty-five year old wealth management firm, contacted Laidlaw Creative looking to “dust off” their aging identity.


Recommending and undertaking a brand charrette, we determined that their core brand elements should be based upon the enduring steadfastness of an oak and their personal and knowledgeable approach to client relationships with regard to their long-term goals. This discovery phase led to the tree symbol paired with the positioning line, “Listening, then leading.”


Simple, open design, focused copy and panoramic imagery carry across all materials from collateral and web to announcements and newsletters.

Every time I hand out my business card I am reminded of how much I like our brand and the work you did creating it. Just wanted to say thank you. - Jack Firestone