Listening. Then Leading.

Listening. Then Leading.

Firestone Capital Management
Brand, identity, web, print & content

Firestone Capital Management

Brand, Content, Digital, Print

Firestone Capital Management, a twenty-five year old wealth management firm, contacted Laidlaw Creative looking to “dust off” their aging identity.

Undertaking a brand charrette, we determined their personal, professional and knowledgeable approach to relationships is focused on long-term client goals. This discovery led to an oak symbol paired with the positioning line, “Listening, then leading”. A platform to communicate enduring steadfastness. 

Simple, open design, focused copy and panoramic imagery carry across all materials from collateral and web to announcements and newsletters.