Dámaso

Brand, Digital, Print, Exhibit

Padrón, an international premium cigar brand, was introducing a new line of cigars with a milder flavor profile. As with all of their releases, the product is named after an important family event or figure; the name Dámaso – their paternal grandfather – was chosen.

 

A masthead was designed along with border edging pattern, an homage to classic cigar packaging. Typography and color palette are based upon the Padrón brand platform. Cigar banding is a clean presentation of the Padron logo paired with a lower band utilizing visual elements of the masthead.