Burson-Marsteller

Dimensional, Print

Looking to secure a relationship with one of Florida’s largest healthcare systems, Baptist Health System, Burson-Marsteller reached out to us for an impactful first impression. We designed a dimensional leave-behind that played off the idiom “an apple a day keeps the doctor away”. The aluminium case housed a dimensional pineapple – a reference to Baptist’s pineapple logo – affixed to a removable platform that held a newly-designed capabilities brochure beneath.